About Southern Reel

Southern Reel, Southern Ground’s video and photography team, has the wide-ranging capabilities and impressive resume to create stunning, powerful deliverables that accomplish all of your brand’s audio/visual goals.

With 35 years of combined experience, the specialists within the Southern Reel team include award-winning videographers, photographers, editors, After Effects gurus, directors, producers, scriptwriters, story boarders and production managers. This stacked team has provided their storytelling services and technical know-how to an incredible number of networks and brands such as, CMT, VH1, Ram Trucks, LandShark, Jack Daniels, Capital One, Palladia, Billboard, Bonnaroo, USA Today and more.

Members of our team have also lent their talents to top artists including, Zac Brown Band, Tim McGraw, Faith Hill, Kid Rock, Lynyrd Skynyrd and Lyle Lovett, just to name a few.

Most recently, you’ve probably seen Southern Reel’s work in Zac Brown Band’s music videos for "Sweet Annie" and “Jump Right In.” These pieces, which were written, directed and produced by our team, reached #1 on CMT’s Top 20 Countdown. In addition, Southern Reel is also responsible for the album photography and promotional shots for ZBB’s GRAMMY-Award winning album “Uncaged.”

From developing mini-documentaries and music videos, to shooting rich, dynamic photography for top merchants, Southern Reel has the ability to capture and project a brand through any medium, complete with the passion and down-to-earth sensibility that makes their team uniquely Southern Ground.


Cole Cassell - Director

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Kyle Rippey - Camera Op | Editor

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Andy Sapp - After Effects Guru | Camera Op

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Mike Williams - Media Manager | Editor | Camera Op

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April Huff - Producer

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